School choice go-to-market
Twenty-four programs.
Twenty-four sets of rules.
I know them.
There is $7.4 billion in school choice funds moving through eighteen states this year. I deliver the plan that gets you your share of it.
Up to $39,091 per student, per year, and the parent decides where it goes.
No procurement cycle. No district budget. No committee, no RFP, no purchase order. A family with an account and a child who needs what you sell, choosing between you and whoever else got there first.
ESA is a payment type, not an identity.
Nobody sets out to be an ESA customer. It is how these families pay, the same way a Visa is how someone pays. It tells you nothing about who they are or where to find them.
The identity is the thing you can market to. Homeschoolers. Families of children with unique abilities. Families who left their district this year. Each has its own communities, its own vocabulary, and its own reasons to buy. None are reachable by targeting a funding mechanism.
I find those families in the states where the money works, and deliver the plan for reaching them.
Approval is how you get paid.
All eighteen states write their own rules about what qualifies, who can sell, and how the money moves. None of them are the same, and none of them are optional.
An approved vendor is paid directly through the program’s platform, and every order is traceable back to the program. You can see what each state is worth, what your marketing is returning, and where to put the next dollar.
The rules move, and not on a legislative calendar. Approved-expense lists get revised in handbooks and board votes between one school year and the next. Your strategy has to account for what is coming, not only what is true this week. That is what I build.
Plans built to be run, not filed.
I determine which states repay your effort, what it takes to get approved and paid in each one, who your buyers actually are, and how to reach them before the next fund drop.
You get briefs, playbooks, and campaign material built to be used immediately, and a calendar built around when the money actually lands. Repeatable. Scalable.
Who this is for
Companies selling to schools and districts whose products also qualify for family-directed funds.
Direct-to-consumer education companies who want the share of their market paying with school choice funds.
Curriculum and materials companies entering states where their category is approved.
Tutoring, therapy, and enrichment providers deciding where to open next.
Assessment and intervention companies built for children with unique abilities, where the awards are largest.
Platforms and marketplaces whose sellers need to become approved providers.
Book a call.
Tell me what you sell and who buys it. I will tell you where the money is, what is standing between you and it, and what it would take to get there.
